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Don’t Waste Time on Meta Keywords. Google Doesn’t.

by Jenny on · 4 Comments

seoI admit it, I was a meta keyword sucker too. Don’t fall for it! Google officially announced that meta keywords have no value in search engine ranking. In other words, it’s just a waste of time to throw keywords and phrases into the keywords meta tag.

Instead of researching meta keywords, focus your attention on:

  • Including keywords in the title (blog, website, page, post titles, etc)
  • Including keywords in meta description (increases search engine click-through rates)
  • Including keywords in your post, as close to the beginning as possible
  • Including keywords in the URL
  • Website speed (slow pages = lower rankings)

As an example, for this post I want to rank high in search engines for the keywords “Meta Keywords” and “Google”. I have used these keywords in the title, the meta description, the post, and the URL. And hopefully Google will show me some love. :)

Happy blogging!

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4 Responses to "Don’t Waste Time on Meta Keywords. Google Doesn’t."
  1. YourEdgeAtWork says:

    Oh how nice. It’s freeing to now and then hear about something I DON’T need to do with my blog posts. Thanks.

  2. Anonymous says:

    While Google is the biggest, it’s not the only game in town. Do all the major search engines ignore meta? If not, it’s possibly worth doing.

    • Jenny says:

      What I’ve read (which was about a week ago) stated that other search engines aren’t really using them either. The only one that confirms still using them (which is Yahoo) had this to say about the subject: “we still index the meta keyword tag, the ranking importance given to
      meta keyword tags receives the lowest ranking signal in our system….
      it will actually have less effect than introducing those same words in
      the body of the document, or any other section”

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